AI

Augmenting Imagination

How I use Artificial Intelligence to tell stories that shouldn’t exist.

I’ve spent over 20 years in the creative industry, from graphic design and motion graphics to video production. For a long time, the only limit to what I could create was budget or time. If I wanted to film a 1940s noir detective scene or a dinosaur chase, I needed a Hollywood budget.

Then came 2022.

When I first discovered tools like DALL·E 2 and ChatGPT, I realized the game had changed. It wasn’t about computers replacing creativity; it was about unleashing it. Suddenly, the "impossible" ideas in my sketchbook—the time-traveling kids, the alternative histories, the cinematic commercial concepts—were achievable.

Global Recognition... this approach has already made waves. In the 2024 Curious Refuge AI Advertising Competition, my work was selected from over 440 global entries, placing in the top tier (4th place) and winning the "Culture Pop Soda Favorite" award. It proved that AI isn't just a gimmick, it's a viable tool for high-end commercial storytelling.

My Approach I don't see AI as a "generate" button. I see it as a collaborator. My process is deeply rooted in traditional storytelling: I still write the scripts, I still direct the scenes, and I still edit for emotion. The difference is that now, my camera can be anywhere, my actors can be anyone, and I can build worlds that defy physics.

Oops! We Time Travelled

The Story: It started as a small gesture of love: hand-drawn comic strips I’d slip into my son Seth's lunchbox to help him adjust to school after the COVID lockdowns. That small idea exploded into a full-blown narrative universe.

The Concept: Two kids find a time-travel device. The catch? They have zero control, and yes... time travel apparently smells like monkey poo. They careen through history, from the Jurassic period to a Noir-style future, all while being hunted by the villainous Nigel Time.